a canadian marxist viewpoint : un point de vue marxiste canadien: a choice selection of internationalist & class news and commentary
October 31, 2009
ZIZEK ON ANTI-SMOKING CAMPAIGN IN USA, Source: Doug Henwood Interviews Slavoj Zizek , (Excerpt), Oct 31, 2009
Anti-Smoking Zealots in America
"Let's take the campaign against smoking in the U.S. I think this is a much more suspicious phenomenon than it appears to be. First, deeply inscribed into it is an idea of absolute narcissism, that whenever you are in contact with another person, somehow he or she can infect you. Second, there is an envy of the intense enjoyment of smoking. There is a certain vision of subjectivity, a certain falseness in liberalism, that comes down to "I want to be left alone by others; I don't want to get too close to the others." Also, in this fight against the tobacco companies, you have a certain kind of politically correct yuppie who is doing very well financially, but who wants to retain a certain anti-capitalist aura. What better way to focus on the obvious bad guy, Big Tobacco? It functions as an ersatz enemy. You can still claim your stock market gains, but you can say, "I'm against tobacco companies." Now I should make it clear that I don't smoke. And I don't like tobacco companies..."
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